Cannes Lions

CREATIVE WORKSHOP

OGILVYONE WORLDWIDE, Madrid / OGILVY GROUP / 2007

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Outcome

Quantitively, the results were very good. Of the 50 people invited from throughout Spain, 48 attended the workshop, which took place in Madrid.Qualitatively, we managed to surprise, encourage and start raising our invitees’ awareness of the importance of creativity and fully introduce them to the subject to be dealt with. Of course, the creativity 2007 workshop kicked off with comments about our mailing. Wasn’t that the best way to start?

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