The Cube launched to 10,000 people at the Semi-Permanent festival in May as one of the feature interactive exhibits.

In July we launched a global media campaign for Google Play featuring a Cube by the Australian band the Presets.

The Play campaign brought the playfulness of the Cube to life with a highly interactive, HTML5 experience inside rich media placements - across mobile, tablet, and desktop - which linked through to Google Play where users could purchase the track.

At the time time we launched cube.withgoogle.com - a creative hub featuring a Cube showcase and an online sandbox environment.

10,000 interactions with festival-goers during launch at Semi-Permanent

23% increase in Google Play sign-ups - exceeding target by 100%+ within a month of campaign start, as well as interaction rates up to 2x benchmark for rich media display.

Widespread coverage of the Cube in publications across 13 countries, including both consumer and tech.

The Cube has been used by brands, bands, charities, and festivals to anchor campaigns and installations in London, Singapore, Sydney, Melbourne, Auckland, and Hong Kong.

It was also invited to become an exhibit at the Museum of the Moving Image, in New York.