CP Interactive and Contrapunto (advertising company of the group) created a contest targeting a young audience and asking them to design the brand's next ad campaign piece. People should send the pieces to the website www.sindudacutty.com where they will be published and voted on.Objectives: Promote the customer's affinity with the Cutty Sark brand. Refresh Cutty Sark advertising campaign with new ideas from young amateurs/creatives and promote their talents. More than 6,000 different pieces were received in three steps. The three best young creatives won cash prizes and the possibility of a training job in Contrapunto.Target: Young creatives, advertising students and Cutty Sark customers in general.