The client’s main objective was for their gin to stand out from all the other gins in a crowded market of alcoholic beverages.

The main design goal is to create a contradictory and extravagant universe of impossible worlds using a Victorian aesthetic.

In no time, Hendricks’s gin has become a mainstream brand positioning itself among the top 10 premium gins and it’s the most known gin among consumers.We've managed to get a massive amount of people at their unusual parties, as well as a large audience participation on its corporate website and Facebook profile, where there are 2700 fans.