We created antena34.com site where users could send their messages and wishes. The system sended it to an antenna that transmitted signs to the space, and users could know in which star their messages are.On the website, everybody could read the messages that people where sending and they shared them with everybody and created a lot of traffic in social networks.

The campaign was successfully and it was a good relaunch for Siboney 34. During the campaign, our users sent more than 12,000 messages to space. Antena34 had so much traffic in social networks. In Twitter Antenna became a trending topic and created more than 800,000 tweets. The campaign was shared more than 400,000 times and had more than 18,000 likes on Facebook page. It was amazing. It was from another galaxy.