Varma asked CP Interactive to renew the Cutty Sark website in order to improve and adapt it to the new advertising campaign, based in social discussions and called sindudacutty, that is no doubt, cutty. We were searching to create an instrument of relationship between the brand and the customer. That's why we used games and spare time concepts to develop this new Cutty Sark website. The best space we found for this relationship to take place would be a bar. So we created a Bar. A place close to the brand and to the customer. A place of fun, games where you can get involved with many interesting-freak-funny-brand related characters and a place full of cool prizes to win.