Cannes Lions

DANCE

HAVAS MILAN, Milan / TIM / 2017

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IT’S NICE TO HAVE IT ALL

The challenge: One minute to tell Italian people how wonderful it is to have a complete technology with a single company: TIM.The ingredients: a German dancer and 35-million-views YouTuber, over a hundred Italian dancers, a famous choreographer, a new kind of animation going on in each scene to highlight the uniqueness of TIM’s offers and a soundtrack by Parov Stellar that gets everybody to dance from their chairs.The recipe: a contagious dance, the neoswing.The new TIM Communication format is served. Enjoy the show.

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