Cannes Lions

MOBILE PHONE

LEW LARA PROPAGANDA E COMUNICACAO, Sao Paulo / TIM / 2006

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Earphone pads come together and separate into groups according to a narration which mentions a series of minorities into which we can be divided: “vegetarians and meat eaters, atheists, believers, mystics, heterosexuals, homosexuals, bisexuals, pansexuals”The spot concludes: “but, there’s a world without borders between us: music”.Then, two pads enter a set of earphones, one on the left and one on the right.TIM Motorokr with iTunes.Tag: TIM. Living without borders.

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