Cannes Lions

DANISH NEWSPAPER ASSOCIATION

NORGARD MIKKELSEN , Copenhagen / DANSKE / 2006

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Background/objective:The idea was to have top Danish movie directors making online short films for the Danish Newspaper Association about the issue, which is that people aren’t reading enough.Target group:Main target group: “Close readers” from smaller cities and farmer districts. Who are interested in what is going on in the neighbourhood – not in politics , world news and urban living.

Synopsis:A man has been renting a room in a woman’s house for many years. They have a fulfilled life with lots of things to discuss - at least that’s what they think.

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