Cannes Lions

Day of the Dead

FINAL FRONTIER, Shanghai / PEPSICO / 2022

Film

Overview

Entries

Credits

Overview

Execution

Doritos invited us to create a special "Dia de Los Muertos" film for their #PrideAllYearCampaign. The piece was to be a heartwarming tale of acceptance of one's real self, even beyond the grave.

With that lovely goal in mind, we've approached it through a very soft and human aesthetic, one that would allow for the creation of a relatable family on the day they celebrate loved ones who are gone.

Similar Campaigns

12 items

The Worst Bartender

XXS AMSTERDAM, Schiphol

The Worst Bartender

2018, SCHWEPPES

(opens in a new tab)