We rediscovered an old passion: the album with the collectable sport figure cards. An old costume that links sport to passion and with a very deep emotional spot: childhood.

We inserted this album in the most popular sports newspaper of the country. The readers had to stick the figures to the album to find out who each one of these professionals really was.

Olé newspaper’s print run grew 15% the day the album was launched. Three weeks later, a second print run had to be made on demand.