MAD TV extreme exploitation, was conceived and implemented by BGM/Media Direction.MAD TV was selected because is an opportunity as not fully monitored by TV- Radio Committee (controlling gray advertising).MAD TV terrestrial broadcast covers Athens (living 40% of the total population) and the whole country digitally, from NOVA satellite platform.DEAL PROVIDED: - Low cost, to allow continuity- Dominant brand exposure in a priviliged show- Significant effectiveness on quantitative / mainstream basis Reach for a full year '12 spot/day programme' in target audience, Youngsters aged 13 to 17:- 35% in total Greece- 90% in Athens