• In restaurants Agua Manantial is perceived as premium, but to take it into the market it is perceived as an expensive water.

• Today we live in times where chaos has become completely normalized, we see it at work, at home, in the cities.

• The Korean philosopher Byung-Chul exposes in his essay ’The society of tiredness° that the new generations are destined to burnout because we are living a mental pandemic that he calls ’just do it’ as that famous Nike CCI in the 90’s.

• "It is estimated that 35% of working people in the world are already workaholics'. Semana Magazine.

We are spring water with a natural process that can take years and the only way to understand our superiority is to take it slow.

THE FUNCTIONAL BENEFITS OF SPRINT WATER HAVE ALL THE CREDENTIALS TO INVITE THE WHOLE GENERATION TO LIVE IN A SLOW WAY.

The book that invites people to stop, for move forward in their lives.

Burnout is an illness that becomes more common in contemporary adults due to heavy work pressure. It wasn’t until 2019, that OMS officially classified it as an illness and 2020’s pandemic just intensified it. Despite the statistics, modern society keeps normalizing work overload and many people ignore their consequences like diabetes, depression, gastrointestinal diseases, etc.

Manantial is a mineral water that, to feel its superiority, has to be drunk and enjoyed in slow way and without rushes. That’s why, we created a book that teaches people to live and enjoy life in that way: slow; finding pauses in it to relax.

Made by the 5 top writers from country, this book revealed stories from 5 influent persons whom included pauses in their routines. Thus, we taught the public by podcast, master-class, handmade photographs and illustrations, how to

the study made by FTI, an American Business consulting firm, with the support of Agua Manantial, showed that 4 out the 10 Colombians say they feel quite exhausted, and 7 out of 10 would consider changing activities if they could. This exhaustion is know in the medical literature as "burnout syndrome".

6 out of 10 Colombians have never heard of it. Not being able to disconnect from technology, more intense work and not taking vacations are some of the causes of burnout.

this is generating stress and feelings of monotony, among other consequences, in addiction, the study showed that although in theory the are dedicating adequate time to the main activities. Colombians need more time for themselves, and half of them are not taking the necessary breaks.

To create a book that invites people to understand the importance of including breaks in their daily routines, with real testimonies of people who, thanks to them managed to lead a more balanced life.

The book is designed with slow creation techniques, analog photographs and illustrations, special binding that invites to pause and noble materials of slow production.

The book includes digital formats so that people can put pauses into practice.

The book seeks to raise awareness of the problem and include the issue in public and private entities to ensure that labor in Colombia in managed in a more controlled manner.

The Book made Burnout included in the Natural Wellness Week 2021 agenda.

During the time of the campaign there was a 200% increase in searches related to burnout in Colombia.

During the campaign, Colombia´s work-at-home law was passed. Which regulates the disconnection hours at home-based workers.

+200K SOCIAL SHARES

500K USD EARNED MEDIA

1RD PREMIUM WATER BRAND

160% INCREASES IN SALES