Cannes Lions

DIASTIX

BBDO INDIA, Mumbai / BAYER / 2012

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Overview

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Credits

Overview

Description

With the launch of Diastix Urine Test Strips, Bayer wanted to demonstrate to consumers how easily they can check blood sugar levels, at their own convenience.

Execution

A flyer that invites consumers to test the simplicity of Diastix, on the spot.We took consumers at restrooms of restaurants, pubs and malls by surprise. The displayed flyers allowed them to pass urine all over it, with the shade of the paper designed to change on use.It explained the similar functioning of our test strips that accurately indicate blood sugar levels when used.

We demonstrated how convenient blood sugar checks can be, with the help of Diastix. Not to forget, bring alive the company philosophy “simple wins.”

Outcome

The flyer’s impact was instant and for all to see, the moment they tested.

71% inquired further about the product, while the quarter sales of Diastix far surpassed the company’s expectations.

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