The future is a world of music, dancing and spontaneity. Anything and everything is possible. The site had to give a sense of The Future being a real musical, whilst showing the Diesel Spring/Summer 2005 collection. We had to make the central concept of the campaign believable, whilst bringing it dynamically to life. This was achieved via a 'Coming Soon' teaser, and then through vibrant, colourful and spectacular animation throughout the website itself. Interviews with the stars and a 'Behind the Scenes' video of The Future, give the full and exclusive story of how the concept was brought to life.