Leveraging on the creative executions and the HP creative colours, shopping mall entrances were draped in colour, a wall of metro light boxes were used to extend the colour, city buses and trains were wrapped with HP. Roadshows were set up within the shopping centres, buntings were hung from high ceilings, and the inside of the promotional buses were set up to allow people to experience the products.

Leadership attributes in digital camera technology increased ten fold, and there was a 49% increase in sales of digital photo printing technology. Awareness of HP digital cameras increased from 26% prior to the campaign to 46% after. Outdoor ad awareness increased by 11%. Sales targets tripled during the campaign.