Cannes Lions

DM003SH

HAKUHODO, Tokyo / DISNEY / 2009

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Overview

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Credits

OVERVIEW

Execution

Result: Over 1,100,000 downloads.Total of 48 characters x total of 79 parts x 2 fonts x names = Infinity.Users can obtain their original Illumination signatures.Users can enjoy their own exclusive Disney experience.A mechanism that gives users points when their friends make their own signatures; with the points, users receive Disney digital premiums.Setting characters limited to certain stores in order to promote users to actually visit shops.

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