We created an interactive live content that was based on a strong insight and felt fresh and original. 5 live cameras showed everything that happened in the agency for a full week. Users could buy evil acts like shaving a hipster’s beard (Hipstercide), drawing whiskers on someone with a permanent marker (scarred) or making anyone eat a spoonful of 'cayenesabbi' (a delicious mixture of cayenne and wasabi).

- Over 63.000 unique visits to the site in one week.

- An average visit length of 3 minutes.

- More than 700 donations.

- 4065 euros in just 20 hours.

- After this Christmas we became the preferred agency among advertising students in Spain, and an important discovery, people love to donate without mercy.