We brought real couples who suffer from prejudice to the studio and covered them in paint to be photographed kissing their partner. We also made special handmade typography exclusive for each one of them with our campaign’s message “Don’t judge. Just kiss". The photographs were displayed on sponsored posts on instagram targeting users all over the country, serving as a canvas of free love and acceptance, showing that no kiss is different and the couples being shown are not to be judged.

The campaign was released on the brazillian kissing day and took both the streets and the internet. The out of home campaign was placed in São Paulo for a week and the sponsored posts on instagram are still going on to this day, directed to users all over Brazil.