SCHOOL ZONE AHEAD. DON'T ZONE OUT.

We used the WAZE navigation app in an innovative way that has never been done before; as a part of Honda's Safe Streets initiative in an effort to make every driver more aware and slow down during the September back-to-school time period -- the same time period where statistics show that children are most likely to be struck by a car.

We mapped over 900 schools across the country so that every time a driver came within 1000 metres of a school, an alert would pop up, informing the driver they were approaching a school zone. The alerts were timed to appear between 7am and 9am, and 3pm and 5pm, when children were most likely to be walking to and from school.

During the back to School months (September – November) we pushed an update to the Waze app in an effort to keep drivers focused on the road. Using the app’s pop-up feature, we alerted motorists every time they enter a school zone across Canada, urging them to pay attention using unique Honda messaging. Collaborating with Google, Honda mapped over 900 schools across major cities with PIN notifications. Using the application’s global positioning system, a notification was sent to motorists when they came within a 1 kilometer radius of a school, urging drivers to pay attention and watch for children. It was a reminder the quickest route from a-to-b shouldn’t come at the expense of a child’s well-being.

This partnership is one of the many initiatives that Honda believes will help achieve our goal of living in a collision free society. Google’s Waze has over 1.2 million active users in Canada. The campaign delivered over 9 million impressions with an ad recall of 68%