The chip is no longer the humble chip, with innovative new flavours entering the market all the time, consumers are constantly looking for new and tastier flavour combinations. Doritos invests heavily in NPD each year to ensure they recruit the next generation of snackers and although they know how to create bold new flavours, it’s never a guarantee of sales.

NPD’s have very little time to win over consumers. If the product doesn’t see early trial, then the chances of success are reduced, and they are faced with the threat of losing their space on the shelf space.

Doritos latest NPD was the Collide Range, two flavours of Doritos in one bag, Hot Wings & Ranch and Sweet Chill & Lime.

Our challenge was to launch this new concept in a way that would engage Millennials and keep us on the shelf long enough to be a success.

We selected influential couples to model the dual headed jumpers. The couples featured in an exclusive fashion catalogue and the content was shared on Facebook and via our social influencers extensive networks to drive interest and desire.

For those not fortunate enough to get their hands on a jumper, they sold out within 12hrs, we created a virtual jumper on Snapchat.

The Doritos Collide Snapchat filter allowed perfectly matched couples to send snaps of themselves wearing the highly sought after double headed jumper.

Due to the overwhelming interest in the campaign, we saw a further opportunity to extend the campaign and later launched a competition challenging consumers to design the next item in the Doritos clothing collection. The winning entries received a prized double headed jumper.