Basketball in Beirut is as huge as football in Brazil. There are hundreds of street courts hosting games around the city every day. But there’s a problem: Power cut. For an average of 3 hours every day. Sometimes, it even goes up to 6 hours. No lights, no games.

Objectives:

• To keep the game going when there’s a blackout and further fuel the city’s passion and undying love for basketball.

• To spread positivity in the city and the region — 7UP’s mission.

Idea:

7UP Switched On.

The first eco-basketball court powered by solar energy.

Execution:

We went to one of the most popular street basketball courts in Beirut and installed eco-friendly solar-charged panels that soak up the sun during the day, and glow in the dark. So when there’s a blackout, the court lights up. And the game never stops.

To amplify the impact, we captured the games (pre and post blackouts), people’s reactions and shared the film on social media. Not only did it make headlines, it also lit up the Internet.

The innovative court was opened at the end of 2016, with 12 more planned for 2017.

We went to one of the most popular street basketball courts in Beirut and installed eco-friendly solar-charged panels that soak up the sun during the day, and glow in the dark. So when there’s a blackout, the court lights up. And the game never stops.

To amplify the impact, we captured the games (pre and post blackouts), people’s reactions and shared the film on social media. Not only did it make headlines, it also lit up the Internet.

The innovative court was opened at the end of 2016, with 12 more planned for 2017.