Cannes Lions
BBDO ARGENTINA, Buenos Aires / PEPSICO / 2010
Overview
Entries
Credits
Execution
Making it to a motel on the first date is a great start. But it’s truly successful only if you deliver a great performance. That’s why we created an actual Doritos’ room in the famous JJ Motel in Buenos Aires. We set up the room to help the lovers to make it to the second round (humorous stickers, sexy customs, tips, etc.).
To visit the room you only needed a Doritos packaging and a free pass downloaded from doritos.com.arWe created a digital version of the room at Doritos’ website (360°) where you could check it out.
Outcome
Over 100 couples have actually visited the room in person.
Over 1,500 visits to the interactive room in the website.
The Rolling Stone magazine considered it in its Top 5 of the month.
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