Carlsberg is Danish. And Denmark is one of the happiest nations in the world. But what’s their secret? To find out we embark on a magical journey with our modern day philosopher, played by Danish actor Mads Mikkelsen. And what better vehicle than a traditionally Danish bicycle?

As we cycle whimsically through quintessentially Danish settings, we learn about their philosophy on life, ‘The Danish Way’. That means enjoying a work-life balance, embracing nature and appreciating craft, and spending time together feeling ‘hygge’.

Mads travels past iconic Copenhagen landmarks such as the Royal Amalienborg Palace and the iconic Kastrup Sea Baths, he even cycles through wardrobes, hedges and over rooftops. Continuing through stylish Danish apartments and a beautiful ‘hygge’ forest picnic. Before ultimately arriving at the Carlsberg Brewery, where he enjoys a crisp Carlsberg Export. Could that be the secret of happiness? Probably.