Cannes Lions

Dream Adventures

180LA, Santa Monica / EXPEDIA / 2016

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Overview

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Credits

Overview

Description

If the kids can’t travel due their illness, we can bring the world to these kids with a 360º immersive live VR experience - without the need of using a VR headset.

Execution

Expedia employees set out on adventures all over the globe and using 360° cameras, streamed their travel experiences back to the hospital in Memphis, in real-time from thousands of miles away. The content was then streamed LIVE and projected onto the walls of a special designed room at St. Jude’s Hospital. This immersive, 360° live experience was able to instantly transport kids at St. Jude’s from the hospital to places in the world they could only dream of going. It was the first VR experience, without the VR headset, live.

Outcome

Expedia’s “Dream Adventures” gave kids who need it most the chance to forget about their cancer treatments for the day and experience the healing power of travel. In June 2016, the installation will become a permanent part of St. Jude Children’s Research Hospital, so more kids can get out and see the world.

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