The brief was to promote Expedia as the go-to site for planning and booking a city break.Expedia is packed with everything you need to plan a great city break, from flights and hotels, to car rentals, traveller tips and suggested itineraries.

The challenge was to draw consumers’ attention to city breaks on Expedia’s and encourage them to book.

Our solution: An outdoor campaign that focuses on iconic city scenes. The tiny drawings range from the factual to the fantastical, bringing to life the fact that Expedia is the travel resource for limitless city adventures.

During the campaign’s run, bookings for city breaks increased by 17.3% on Expedia