Cannes Lions

DRUNK MIRROR

OGILVY BRASIL, Sao Paulo / ALLIANZ / 2013

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Overview

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Credits

Overview

Execution

In a country where 50% of car accidents are alcohol-related, Allianz decided to advise people at the critical moment: happy hour. Allianz used a hidden camera and a Led TV to create a custom mirror with a delayed reflection effect, strategically placing it in a bar’s most frequented room: the restroom. Costumers invariably looked in the mirror and were surprised by their delayed reflection. A straightforward but hard-hitting message was then displayed on the mirror: “This is how slow your reflexes are after only a few drinks. Our Advice: Don’t drink and drive.” All bar goers were confronted with the risk of drunk driving by taking a good look at themselves. The Drunk Mirror video was released on Brazilian Traffic Safety Day and got more than 1 million views in 2 weeks. It's the most shared Allianz video in history and made this top of mind on blogs, news websites, and TV

Outcome

All night long, bar-goers were confronted with the risk of drunk driving by taking a good look at themselves. The Drunk Mirror video was released on Brazilian Traffic Safety Day and got more than 1 million views in 2 weeks. It's the most shared Allianz video in history and made this top of mind on blogs, news websites, and TV. Even DETRAN (National Department of Motors Vehicles) posted the Drunk Mirror video on its website.

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