The client wanted to make it clear that the new Handycam series make it very easy and simple to record any type of content directly to a DVD - there's no fuss about transfering data from camera to computer or other media. The solution was an ad shown here which shows the camera capturing all the contents of the travelling webpage in which it is inserted. It reveals the inside of the camera with the DVD on it. The ad ends with the pack-shot explaining the easy-to-use aspect of the cameras: "shoot-play-share".