Cannes Lions

E3 Xbox Jump Ahead Commercial

AYZENBERG GROUP, Los Angeles / XBOX / 2016

Film
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Overview

Description

Xbox is the only place to play the greatest games lineup this year, like Halo 5: Guardians, Rise of the Tomb Raider, and Forza Motorsport 6. In order to rally the core of Xbox gamers, and empower viewers, we built an anthemic trailer that told the compelling stories of the iconic characters from these games. The stories are tied together through a manifesto spoken by each character, engaged in a decisive moment in his or her own journey. The characters reflect on everything– past, present, and future– bringing them to a place of no return, a time where they must face their challenges. Tapping into the rich storylines and gaming environments of each character, the story builds a series of moments that lead to a grand reveal of each hero, ready to "jump ahead" into the unknown. Xbox asks the viewer in return, "Will you step or will you leap?"

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