Cannes Lions

Live Bright

APPLE, Cupertino / APPLE / 2018

Film

Overview

Entries

Credits

Overview

Description

Apple Watch Series 2 is designed to help you lead an active, healthier life — whether it’s encouraging you to stand, be more active, or just slow down and take a moment to breathe. To showcase this, “Live Bright" depicts a vibrant visual relay race, using match cuts and color to represent the shifts in energy, activity, and mood prompted by Apple Watch.

Similar Campaigns

12 items

Hypothetical Puppet Theater: Antinomy

SIX INC., Tokyo

Hypothetical Puppet Theater: Antinomy

2023, SONY MUSIC ENTERTAINMENT

(opens in a new tab)