Cannes Lions
TBWA\MEDIA ARTS LAB, Los Angeles / APPLE / 2022
Overview
Entries
Credits
Execution
“Hollywood In Your Pocket” was all about highlighting the cinema level capabilities of the new iPhone camera. Setting out to make a film that exemplified every new feature in a way that made creators see the possibility of the technology. Partnering with 2x Oscar Winning Director, Kathryn Bigelow and Oscar Nominated Cinematographer, Greig Fraser, to seamlessly blend together the BTS of how each scene was created with the cinema quality picture of the iPhone camera. Creating the most movie quality film iPhone has ever filmed.
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