Apple TV+ has teamed up with Timothée Chalamet to show off its original programs and big-name lineup in its new branding campaign “Call Me With Timothée Chalamet.”

We wanted all the various environments to have a different feel to make the commercial feel more expansive and varied. It was important that the talent looked good throughout and that we were respectful of (DOP) Hoyte’s footage. There is a cinematic quality to the spot that has a rich contrast and a few controlled color pops by design – one such example being the choice made with the talent’s tracksuit as he is standing on the balcony. There is a hint of grain added for texture but not so much that it compromises the integrity of the footage.