Cannes Lions

ECO NAVI REFRIGERATOR

DAIKO ADVERTISING, Tokyo / PANASONIC / 2012

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Panasonic's Eco Navi refrigerator is a “smart” household appliance that uses sensors and a microcomputer to save energy. The refrigerator learns a family’s daily routine so it can adjust its operation and do things like maintain the proper temperature when the refrigerator door is opened frequently, and switch to energy-saving mode when the kitchen lights are turned off. In this commercial the refrigerator is presented as a virtual family member, giving an as-it-happens humorous account of goings-on in the home from its own unique perspective.

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