Shooting an interactive film comes with its own unique set of challenges. Though the film is only a few minutes long, over an hour's worth of footage was produced for the film's branching storylines. Utilizing the Treehouse interactive filmmaking software suite developed by our partners at Interlude, each take was choreographed in order for the scenes to seamlessly mesh with no lagging or buffering.

Shot over three days in Los Angeles, actors Alex Karpovksy (Girls) and Zoe Jarman (The Mindy Project) brought the story to life in all its varied permutations under the Daniels's direction.

In advance of rolling out exclusively on the Xbox LIVE online community, Possibilia premiered at the Tribeca Film Festival on April 25th 2014 where the filmmakers demonstrated the cutting-edge technology to a packed house, navigating the film live onstage. The event was such a success Microsoft chose to include Possibilia in their presentation at the IAB NewFronts where digital content providers tout their wares for marketers and advertisers.

With the launch of Possibilia Xbox redefines itself not only as a gaming and entertainment platform, but also as a producer of groundbreaking original content.