This digital video spot entitled, "Manuel's Sofa", draws on the idea that Xbox Live makes your living room open up and come to life – a place where you'll never sit alone. The action revolves around familiar gaming ground: the sofa, where Manuel is playing other gamers online. As each joins, or leaves the game, Manuel's sofa changes size, with gamers spinning into shot, interspersed with games footage. The video, originally planned for 14 European countries, is now being rolled out to the US, Canada, Asia and Australia. For Xbox, incorporating online videos into word-of-mouth campaigns has made the referral buzz more effective than if it was offline only.