Cannes Lions

EITB - EMBARAZADOS

THE CYRANOS//McCANN, Barcelona / EITB - EUSKAL IRRATI TELEBISTA / 2017

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The objective of this campaign is to promote the current situation and SMIL information of the television series Eitb (Euskal Itarri Telebista). In an environment where the Spanish media is apparently controlled by political and economic pressure groups, this daily program is characterized by its rigor, honesty, and objectivity being one of the principal bets of the informative scheduling of the series facing the competition: the truth of it all.

The news and the truth are so harsh that no one would want to hear them, like what happens when news is given in the real world: the Panama Papers or the possibility that Donald Trump (after military and xenophobe speeches) becomes the president of the United States, etc. All the true, even though sometimes you don’t want to hear it.

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