Cannes Lions

YOURNALIST

THE CYRANOS//McCANN, Barcelona / EITB - EUSKAL IRRATI TELEBISTA / 2017

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Overview

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Credits

Overview

Description

THE FIRST APP THAT CAPTURE THE SOUND OF ONE NEWS ITEM FROM YOUR TV, RADIO, ETC AND LETS YOU CHECK IT IN REAL TIME WITH MILLIONS OF STORIES AND GIVES YOU THE 6 MOST WIDELY DIFFERING ANGLES OF COVERAGE ALL OVER THE WORLD.

If lies have an increasing amount of tools, then the truth has to have them too.

That´s we created yournalist.

The first app that lets you check in real time, millions of stories of the same news item and gives you the 6 most widely differing angles of coverage all over the world.

Without any ideological or geographical bias.

It starts like Shazam. Aim your mobile towards your tv or radio when they are talking about a topic you are interested in. In real time, YOURNALIST sends it to Watson, an IBM software that, with a deep learning algorithm, selects the keywords to find just the news that matches yours.

Execution

Yournalist uses the latest advances in DEEP LEARNING.

IT IS THE FIRST NEWS APP THAT CAPTURES SOUND that then using IBM WATSON, BY MEANS OF SENTIMENT ALGORITHMS APPLIED TO NATURAL LANGUAGE, processes it and identifies concepts, entities, people, and target sentiment, WHICH IT CONVERTS INTO KEYWORDS with percentages of relevance that are used TO LOOK FOR OTHER SIMILAR SOURCES that contain them. ONCE IDENTIFIED, IT MAKES AN INNOVATIVE SECOND READING OF DATA BY WATSON: it uses the tool for the opposite reason for which it was designed and, instead of similarities, TO FIND DIFFERENCES.

IT THUS OBTAINS 6 NEWS ITEMS THAT ARE DIFFERENT FROM EACH OTHER, AND OBJECTIVELY, WITHOUT IDEOLOGICAL BIAS, ONLY DEGREES OF DIFFERENTIATION IN THE TREATMENT.

Outcome

Reviewed positively in the main technology and general media outlets (4 stars in the magazine iCreate).

The plus service is used today by more than 40 editorial teams around the world.

EITB became the first independent and objective media outlet in spontaneous mention in the regions where it operates.

83% of users use it as their prime source of information on their mobile, sent to more than 50,000 subscribers outside the Basque Country.

Coverage in the main general media outlets.

Second stage of funding to launch it globally.

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