Cannes Lions
IMPACT PROXIMITY, Dubai / EMIRATES / 2003
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Emirates CasablancaWhen Emirates launched its new route to Casablanca we had to develop a site targeted towards the business traveller to get back to the romance of this famed movie destination. The site was designed as the back of business class seat and we tied up with Emirates Holidays and offered a fantastic six nights stay the Hyatt Casablanca as well as a chance to win one of the all time classics on DVD, it was the beginning of a beautiful friendship.With some 16756 registrations later we knew we had a campaign to remember.
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