Cannes Lions

Turkish Airlines - The Biggest Flag of the World

MULLENLOWE ISTANBUL, Istanbul / TURKISH AIRLINES / 2020

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Case Film
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Overview

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Credits

Overview

Background

At a time when flights were canceled due to the pandemic and everyone were stuck at home, we wanted to cheer millions up with the celebration of national sovereignty.

Idea

We started a flight with the code TK1920 from the capital Ankara. We drew the Turkish flag with the flight route of the plane. At the end of this flight, which was watched live on the flight radar, the biggest flag was drawn in front of millions.

Strategy

We used the flight radar system so that everyone could witness the moment when the biggest flag was drawn. Millions witnessed live via the system as our plane proceeded on the route of drawing the flag.

Execution

The journey that started from Ankara, the city where we declared the National Sovereignty, took place on a floor area covering different cities, drawing the largest Turkish flag in the world.

Outcome

1,1 million interaction 26 million people reach, made the news on TV channel newscasts all over the World, shared the excitement of the biggest Turkish flag we drew in the skies

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