NEOGAMA/BBH, Sao Paulo / ESPN / 2008
The budget for this project was limited. We had to come up with a solution that caused great impact at a low cost.We chose to show an athlete with a soccer ball on his foot, inside a big wheel covered with grass. This idea displayed with perfection the sports 24/7, non-stop sports concept... The campaign took place on work days on major streets of São Paulo’s business center, when the traffic of people is very high.
The campaign became the park’s biggest attraction, everyone who passed by, men, women, children, wanted to follow the Wheel. ESPN 360º is getting more and more users thanks to campaigns like that.
PROXIMITY BBDO, Boulogne-billancourt