People standing close together in a limited space feel a certain social pressure - you don’t want to smell. So you have to rely on your deodorants performance. Especially when you lift your arm and reach for the handle you are open to the question: “Does your deodorant hold on to its promises?”

The handles in trams are an unusual and nevertheless efficient medium. People kept talking about it and showed positive reactions, even started discussions about deodorant performance. What more can you expect?