In order to promote Prêt-à-Porter’s launch, we used the Sao Paulo Fashion Week, an annual fashion show where clothing designers present their collections. At the event, we gave out credential tags shaped like fried eggs. On the back of the fried egg-shaped credential tags there was information on the product.

The fried egg shaped credentials hanging from the people’s necks caught everyone’s eyes. They were the talk of the event. The action reached the target public as planned. Brastemp’s call center saw a 20% increase in inquiries.