To help people better understand their News Feeds, we created a series of video interviews featuring real users and highlighting different aspects of the product. In a meta twist, the videos ran in-product right within the News Feed, helping people out where they needed it and while actively using it.

Each person was interviewed about what they liked, what they did and how they got the most out of News Feed.

We cast a diverse range of real people and utilized an Interrotron camera rig to capture intimate, direct responses about each person’s actual News Feed experience.

The films empowered people to take control of their News Feeds and sparked an increase in usage of the highlighted features – from friending to unfollowing. Favorability of News Feed significantly increased, as did measures for both “Useful” and “Fun & Enjoyable. By improving the experience, the films even boosted consumer’s opinions of the Facebook brand itself! By educating people, our work encouraged usage of more News Feed features and helped people like their News Feeds more.