Cannes Lions

FANTA

McCANN ERICKSON, Madrid / COCA-COLA / 2012

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

We created a rich media banner with a platform-based game that had a special feature: getting to the end was a nightmare. We challenged them with the toughest level they'd ever played.

Outcome

98% of players failed to dodge the meteorite in time.88% were rocketed into outer space.98% could not escape the pacman.And...495,627 visits to the Robertus section of www.fanta.es50.2% of the total traffic to cocacola.es during the months the campaign ran was to the Robertus section.Take on the challenge.

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