Cannes Lions

Feel the Power of Pro

adam&eveDDB, London / SONY / 2020

Awards:

1 Silver Cannes Lions
4 Shortlisted Cannes Lions
Film

Overview

Entries

Credits

Overview

Execution

The realistic detail of PS4 Pro intensifies players’ emotional connection to their games. This film takes a powerful PlayStation moment and looks to make the audience experience the same heightened emotional state as the gamer.

We must have tried hundreds upon hundreds of different tracks on this film. But as is sometimes the way, nothing came close to beating one of the very first tracks we had on the edit: ‘On the Nature of Daylight’ by Max Richter.

We were searching for something genuinely emotional and moving. Something big enough to hold its own against the scale of the visuals without overpowering them.

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