Welcome all the new Twitter users as well as we do in AccorHotels' addresses.

When you arrive on Twitter for the first time, you are alone and lost. So we flipped this social fail into an advantage, by demonstrating the brand's core expertise of welcoming everyone all over the world...

During 1 week in April 2016 and in 7 countries (Australia, Brazil, France, Germany, Italy, Spain, United Kingdom), 7 AccorHotels community managers identified all new Twitter users that sent out their 1st tweet without getting any answer... Then they sent them a very welcoming tweet such as: "Welcome on Twitter @Jack77! To celebrate this day we have a special gift for you :) #FeelWelcomeFromThe1stTweet"

New Twitter users then did their first "tweet reply" to @AccorHotels and the brand offered them a personalized bathrobe with their unique Twitter @username embroided on it. Once they received it at home, they shared on Twitter pictures of themselves wearing their personalized AccorHotels bathrobe.

In 5 days and in 7 countries:

• More than 700 welcoming tweets were sent to new Twitter users.

• We got 99% of clients satisfaction and positive reactions to the operation.

• We generated word of mouth for AccotHotels: influencers, travel and marketing media talked about the operation and appreciated the concept.

• In doing so, AccorHotels became "The most welcoming brand on Twitter".