Cannes Lions

FIAT ON SECOND LIFE

TESTAWEBEDV, Turin / FIAT GROUP / 2008

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Lancia lands on Second Life with Lancia Village, the island in the shape of Italy composed by 5 buildings representing, through their architecture and design, the values and style of the brand. Realised with unprecedented cure in Second Life, in the Village you will find a Reception, a Multi-Theatre, a Showroom and even a Glass Bubble club and a Lancia Cafè. Multimedia contents, concerts, commercials, exclusive previews of upcoming car models, virtual test drives and events for the whole of 2008: this is what is waiting for you in Lancia Village.

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