Cannes Lions
WIEDEN+KENNEDY AMSTERDAM, Amsterdam / EA GAMES / 2008
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Description
The website’s aim was to re-establish FIFA’s credentials as the most realistic football game, particularly on Next Gen. The campaign aims to show that, with its amazing game-play innovations, FIFA 08 is now crossing the line that separates simulation from reality. TV showed the front-end of the web-based films and viewers are driven to the website to see the final result.
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