The Forza tagline for their brand and view on life is, “where dreams are driven”. This spot is all reality for racing game enthusiasts. "Filmspeed" portrays how realistic the cars, environments and graphics of the game are on the XBOX console.

The idea was to create the worlds largest and fastest zoetrope by mounting a camera to a real McLaren 12C (a car you can race in the game). The race car it hit controlled speeds of up to 120mph while filming 680 high res mounted print outs of still images of game footage lined up in a specific order around a racetrack. The speed of the car (driven by award winning driver Tanner Foust) would bring the still images to life. The resulting film was captured entirely in camera and is spectacular realization of the beauty and innovation of the game.