Cannes Lions
DROGA5, New York / PRUDENTIAL / 2015
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There’s nothing particularly sexy or entertaining about retirement planning. However understanding how to prepare for your financial future is increasingly on you to figure out. This film not only attempts to make an important and complex financial concept interesting, it also attempts to break a Guinness world record. We started with a normal sized domino and worked our way up to a 2-ton, 30-foot tall domino all in the service of showing people the powerful impact compound interest can have on their retirement savings. Ultimately when all was said and done we successfully broke the world record and showed people how even a little bit of money today can add up over time.
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